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Wynn Resorts Files Metaverse Trademark


The metaverse has been capturing the interest of businesses from various industries, and the latest to join the fray is Wynn Resorts, a leading developer and operator of high-end hotels and casinos. The company has recently filed a series of trademark applications related to NFTs and the metaverse, signaling its intention to delve into the world of Web3 technology. In this article, we'll explore Wynn Resorts' plans for its virtual presence and how it aims to offer unique experiences to its users through NFTs and metaverse integration.

Wynn resorts metaverse

Wynn Resorts

Founded in 2002, Wynn Resorts is a prominent American corporation that develops and operates luxury hotels and casinos. With properties in Las Vegas and Macau, the company is known for its opulent resorts and upscale amenities. As the metaverse continues to gain traction and evolve, Wynn Resorts is positioning itself to be at the forefront of this digital revolution, exploring innovative ways to engage with customers and offer unparalleled virtual experiences.

HORECA in the metaverse

The HORECA (Hotel, Restaurant, Café) industry is no stranger to the metaverse, with several companies already making strides to establish a virtual presence. By joining the metaverse, Wynn Resorts is following in the footsteps of other hospitality giants looking to offer immersive experiences to their clientele. The metaverse presents a unique opportunity for businesses within the HORECA industry to create virtual environments that emulate the luxury and atmosphere of their physical establishments, opening up new avenues for customer engagement and revenue generation.

Wynn Resorts Web3 efforts

Wynn Resorts' recent trademark filings with the United States Patent and Trademark Office (USPTO) indicate the company's commitment to embracing Web3 technology. The applications cover a wide range of metaverse-related offerings, including virtual casinos, hotels, clothing, footwear, concerts, and more. By leveraging the power of blockchain technology and NFTs, Wynn Resorts aims to provide users with access to its resort hotels, casinos, and other amenities within the metaverse.

The virtual environment will also offer entry to nightclubs, bars, and various dining establishments, providing users with a comprehensive virtual experience that mimics the atmosphere of Wynn Resorts' physical locations. Additionally, the company plans to host virtual concerts and performances associated with its resort hotels and casinos, targeting a new demographic and enhancing user experience in the process.

Wynn Resorts Marketplace

As part of its foray into the metaverse, Wynn Resorts is developing an NFT marketplace for digital charms. This platform will allow users to buy, trade, and exchange exclusive crypto collectibles that can be used to enhance their engagement within the virtual world. The marketplace will feature a range of products, such as apparel, keychains, slot machines, clothes, drinkware, gaming furniture, and casino chips, among others.

By creating an NFT-backed digital marketplace, Wynn Resorts is tapping into the growing popularity of NFTs and crypto collectibles. This move not only offers customers a unique and engaging way to interact with the brand but also allows Wynn Resorts to explore new revenue streams and bolster its presence in the rapidly expanding metaverse.


Wynn Resorts' entry into the metaverse through NFTs and metaverse-related trademark filings highlights the growing interest among businesses in exploring the potential of Web3 technology. By offering unique virtual experiences and establishing an NFT marketplace, Wynn Resorts is positioning itself at the forefront of the digital revolution within the HORECA industry. As the metaverse continues to evolve and gain traction, we can expect to see more companies following suit and embracing the opportunities it presents.

Stay informed about the latest developments in the metaverse, NFTs, and blockchain gaming by visiting NFT Playgrounds, where we cover everything from the best blockchain games to the most recent trends in the fast-paced world of Web3 technology. Don't miss out on the latest NFT gaming news and updates as more companies, like Wynn Resorts, dive into the metaverse and leverage the potential of blockchain technology to revolutionize their industries.

By keeping a close eye on the intersection of the HORECA industry and the metaverse, we can anticipate significant shifts in the way these businesses operate and engage with their customers. As more companies recognize the value of incorporating Web3 technology and NFTs into their business models, we're likely to see a broader adoption of these digital innovations across various industries.

Ultimately, Wynn Resorts' foray into the metaverse and its development of an NFT marketplace represent a bold step forward for the HORECA industry. As other businesses follow suit, the metaverse will continue to grow, providing a rich and diverse environment for users to explore and engage with. With the integration of NFTs and blockchain technology, the possibilities for growth, innovation, and user engagement within the metaverse are virtually limitless.

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