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Tommy Hilfiger moves to metaverse


The metaverse is quickly becoming a hotbed for innovation and collaboration, with brands from various industries exploring its potential to engage with their customers in unique and exciting ways. One such brand is Tommy Hilfiger, a global fashion powerhouse, which has recently announced its expansion into the metaverse through NFTs and a partnership with Chainplay, an NFT gaming platform. In this article, we'll explore the implications of Tommy Hilfiger's foray into the metaverse and how this move is part of a broader trend of fashion brands embracing blockchain technology.

Tommy Hilfiger x Metaverse

Tommy Hilfiger

Founded in 1985, Tommy Hilfiger is a well-known American fashion brand that has grown into a global powerhouse over the years. With a vast product range, including apparel, footwear, accessories, and fragrances, the brand has become synonymous with classic American style and effortless sophistication. The company's continued growth and success can be attributed to its innovative approach to fashion and its willingness to embrace new technologies and trends.

What is the metaverse?

The metaverse is a collective virtual space that combines elements of augmented reality, virtual reality, and the internet to create immersive digital experiences. This shared digital universe allows users to interact with one another and digital assets in a way that blurs the lines between the physical and digital worlds. As the metaverse continues to develop and expand, businesses and brands are recognizing its potential as a new frontier for marketing, commerce, and customer engagement.

Tommy Hilfiger launching NFTs

As part of its expansion into the metaverse, Tommy Hilfiger is partnering with Chainplay, an NFT gaming platform, to launch a collection of NFTs representing the brand. These digital assets will enable fans to own unique virtual items, participate in exclusive virtual events, and access special content related to the brand. By entering the world of NFTs, Tommy Hilfiger is following in the footsteps of other major brands that have recognized the potential of blockchain technology to create new revenue streams and build stronger connections with their customers.

Fashion brands in the metaverse

Tommy Hilfiger is not the first fashion brand to venture into the metaverse. Several other high-profile brands have begun exploring the potential of NFTs and blockchain technology to revolutionize the fashion industry. For instance, Gucci has launched a virtual fashion show in the metaverse, while Nike has acquired virtual sneaker company RTFKT to expand its digital footprint. These examples demonstrate the growing interest in the metaverse as a platform for fashion brands to create immersive digital experiences for their customers.

By joining forces with Chainplay, Tommy Hilfiger is positioning itself to take full advantage of the opportunities presented by the metaverse. The collaboration will enable the brand to create a virtual world within the Chainplay metaverse, where users can interact with its products in a digital setting. This move not only offers customers unique and exclusive experiences but also allows the brand to explore new avenues for revenue generation and customer engagement.


Tommy Hilfiger's expansion into the metaverse and its partnership with Chainplay is a testament to the growing interest in blockchain technology and NFTs among fashion brands. As more brands explore the potential of the metaverse to create innovative digital experiences, we can expect to see a significant shift in the way the fashion industry operates and engages with its customers. Stay up to date with the latest blockchain gaming news and developments in the metaverse by visiting NFT Playgrounds, where we cover everything from top blockchain games to the latest trends in the fast-paced world of blockchain technology.

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