HOOLI Ignites Hooliland Economy

The blockchain gaming space keeps evolving, and AMGI Studios is making a major move with the launch of the native $HOOLI token for the My Pet Hooligan universe. The token generation event officially begins on May 15 at 10:00 UTC, introducing a new community-focused ecosystem built on Solana and expanding the franchise far beyond its NFT origins.

As one of the more recognizable rabbit-themed Web3 gaming brands, My Pet Hooligan is now pushing deeper into entertainment, gaming, and tokenized community participation. With a fixed supply of 1 billion tokens and a heavily gamified reward system, the project is positioning itself differently from many traditional blockchain token launches.

For fans of innovative <a href="https://www.nftplaygrounds.com/">blockchain games</a>, this launch could become one of the more interesting token experiments of the year.

What Is the $HOOLI Token?

$HOOLI is the new participation token powering the broader My Pet Hooligan ecosystem. Unlike traditional gaming currencies focused only on in-game purchases or rewards, AMGI Studios describes $HOOLI as a “brandcoin” connected to the entire Hooliland universe.

The token is deployed on Solana and comes with a fixed supply of 1,000,000,000 tokens. According to the studio, the goal is to create a community-first ecosystem that bridges gaming, entertainment, live events, AI-powered commerce, and digital experiences.

AMGI Studios has emphasized that this launch avoids the typical venture capital-heavy structure seen in many Web3 projects. There are reportedly no VC allocations, no influencer token deals, and no foundation-controlled reserves dominating the token supply.

That approach immediately makes the launch stand out in today’s blockchain gaming market.

Community Rewards Take Center Stage

The tokenomics behind $HOOLI heavily prioritize community engagement. A massive 60% of the total token supply is reserved for community rewards distributed through an ongoing mini-game system.

Here is the full allocation breakdown:

• 60% Community Rewards

• 15% Liquidity

• 10% Future Incentives

• 10% Team Allocation

• 5% Marketing

The liquidity allocation is fully unlocked at launch, helping support early trading activity and market accessibility.

Meanwhile, the future incentive pool and marketing allocation will unlock gradually over time through vesting schedules. The team allocation also includes a 12-month cliff before unlocking linearly over 24 months.

This structure suggests AMGI Studios wants long-term sustainability rather than immediate token flooding.

The Voucher System Adds a Strategic Twist

One of the most unique aspects of the $HOOLI launch is its voucher-based reward system.

Eligible Ethereum and Solana wallets receive vouchers connected to their previous ecosystem activity. However, holders must decide how they want to use them.

Players can either:

• Instantly redeem vouchers for a smaller guaranteed amount of $HOOLI

• Burn vouchers inside a browser-based mini-game for a chance at significantly larger rewards

This creates an interesting risk-versus-reward mechanic that feels more interactive than the standard one-click airdrop most crypto users expect.

The claim period lasts for seven days starting May 15. Any unused vouchers disappear after the claim window closes. However, the mini-game itself continues operating beyond the initial event.

Even players without vouchers can participate later by using $HOOLI tokens directly inside the mini-game ecosystem.

My Pet Hooligan Continues Expanding

Behind the token launch is a rapidly growing entertainment franchise.

My Pet Hooligan is a third-person action shooter built in Unreal Engine 5 by AMGI Studios, a company founded by former talent from Pixar, Disney, and Industrial Light & Magic.

The game takes place inside Hooliland, a dystopian city controlled by the oppressive ZuckCorp regime. Players control rebellious rabbit characters known as Hooligans while battling MetaZuckBot forces across chaotic multiplayer environments.

The franchise originally began with an Ethereum NFT collection featuring 8,888 unique rabbit characters divided across several factions.

Over time, the project evolved into a much larger entertainment ecosystem that now includes:

• Competitive multiplayer gameplay

• Social sandbox environments

• Live animated community events

• AI-powered commerce experiments

• Transmedia storytelling initiatives

This broader vision is a major reason why AMGI positions $HOOLI as a brand participation token instead of simply another gaming currency.

Gameplay Features Driving the Ecosystem

The gameplay itself leans heavily into chaotic arcade-style action mixed with social sandbox mechanics.

Several game modes are already available:

Anarchy Mode

A fast-paced elimination mode where players battle inside active combat zones while trying to rack up the highest kill count.

Coinpocalypse

A competitive collection mode focused on stealing coins from rival players before the timer expires.

Hang Out Mode

A more relaxed social environment where players can explore Hooliland, skateboard through the city, watch community-created content, and interact inside public spaces like cinemas and malls.

Traversal also plays a major role in the gameplay experience. Skateboards are not just cosmetic items — they function as movement tools for dodging, trick boosts, and rapid map navigation.

Weapons fully embrace the game’s absurd humor as well, featuring everything from carrot daggers to toilet plunger sniper rifles.

Recent Updates Show Strong Development Momentum

AMGI Studios has maintained a surprisingly active development cadence for the project.

The “Fully Loaded” update introduced several major additions, including:

• Big Energy Carrot Stadium

• Improved skateboard physics

• Enhanced movement systems

• Smoother combat mechanics

• Expanded faction gameplay loops

• Roguelite-style co-op missions

The co-op layer allows squads of up to four players to clear increasingly difficult zones while racing against timers and completing objectives before eventually confronting MetaZuckBot bosses.

Currently, the game remains free-to-play in early access on both the Epic Games Store and Steam.

AMGI Studios is targeting a full release sometime during Q2 2026, although the team has indicated it prefers polishing the experience over rushing launch deadlines.

Why $HOOLI Could Matter for Blockchain Gaming

The biggest takeaway from the $HOOLI launch is that AMGI Studios is attempting to blur the line between gaming token, entertainment brand, and interactive community ecosystem.

Rather than relying solely on speculative trading, the project encourages ongoing participation through mini-games, events, and ecosystem activity.

The distinction between $HOOLI and the existing $KARRAT token also helps clarify the project structure:

• $KARRAT remains connected to the original play-to-earn ecosystem

• $HOOLI becomes the broader participation token for the entire entertainment brand

This dual-token approach may allow AMGI Studios to separate gameplay rewards from larger brand engagement mechanics more effectively than many previous blockchain gaming projects.

With 600 million tokens allocated toward community rewards and the mini-game continuing beyond launch week, the long-term distribution model could keep players engaged for months instead of days.

For the wider world of <a href="https://www.nftplaygrounds.com/">blockchain games</a>, that kind of sustained engagement strategy is becoming increasingly important as projects compete for player attention in an overcrowded Web3 market.