Former esports director of Axie Infinity, Andrew "Zyori" Campbell, has joined Laguna Games, the developer of Crypto Unicorns, as its new Product and Market Growth Lead. Campbell is well-known in the esports industry and will now help expand Laguna's lineup of games utilizing NFT unicorn pets, with a focus on creating a "multiverse" of Crypto Unicorns experiences.
Campbell expressed his admiration for Crypto Unicorns art style and light-heartedness, adding that he is excited to join Laguna due to their games-first approach, dedication to transparency, and active DAO community. Crypto Unicorns is a digital farming and Unicorn breeding game built on the Polygon blockchain, which has become increasingly popular in the play-to-earn ecosystem.
Over the next few months, the game will expand beyond farm/land gameplay, introducing new experiences like Jousting, TeamRPG, Unicorn Party, and Tribes. PvP will also be a huge addition to the world of Crypto Unicorns. Campbell believes that Crypto Unicorns has a great foundation for its universe with captivating land gameplay experience, but the team is looking to incorporate new types of gameplay to appeal to a broader audience.
With Campbell's experience and expertise in esports and gaming, Laguna Games is expected to make significant strides in its development and expansion efforts. The company's $RBW governance token has already funded 17 proposals and projects from the treasury, with an impressive participation rate of over 40%. Campbell's appointment comes at a time when the blockchain gaming industry is growing rapidly, and Crypto Unicorns is poised to make a significant impact.