Doodles UP Launches First Telegram Game on TON Blockchain
- NFTrixie
- Aug 13
- 3 min read
Doodles is about to bring its playful, colorful world to the fast-growing Telegram gaming scene. On August 13, the web3 brand will debut Doodles UP! – Kyle’s Journey, a real-time multiplayer bug-catching adventure built on the TON blockchain and powered by Elympics.
With Telegram’s 1+ billion user base and TON’s speed and accessibility, this launch could become one of the most accessible blockchain games to date.
A Playful Early Access Before Launch Day
The fun has already started, even before the official launch. Players can join the early access waitlist and instantly receive a Wooden Chest.
By completing a few light social tasks—like joining the Telegram channel, following on X (formerly Twitter), and reacting to a post—you can upgrade your chest:
Pink Chest for completing all four social tasks.
Splatter Chest for inviting three friends.
It’s a small taste of Doodles’ whimsical tone: bright colors, simple actions, and immediate rewards.
What Is Doodles UP! – Kyle’s Journey?
This isn’t just a cute side project—it’s a fast-paced skill game with a competitive twist. Players guide the main character, Kyle, as he:
Escapes from the quirky Data-bo-data company.
Travels through a mysterious Portal.
Lands in “the threshold of sanity” to catch his favorite food—bugs!
The core gameplay loop includes:
Head-to-head matches against other players.
Global leaderboards to track progress.
Coin collection to unlock rare in-game rewards.
Built with Elympics, the game benefits from fair matchmaking, fast loading, and token-based mechanics that can operate across multiple chains.
Why Launch Inside Telegram on TON?
Telegram and The Open Network (TON) make a natural pair for a light, social web3 game. With no need for separate app downloads, players simply:
Open the Telegram bot.
Complete easy onboarding steps.
Play instantly.
TON’s blockchain architecture is fast, secure, and user-friendly, perfect for onboarding newcomers who may not be deep into crypto.
As Jack Booth, VP of IP Strategy at TON Foundation, puts it:
“Players can now connect, compete, and engage with digital collectibles in exciting new ways that are only possible on TON… making Kyle’s Journey one of the most accessible blockchain games ever.”
How to Join Early Access and Boost Rewards
Getting started is quick:
Visit t.me/DoodlesUP_bot.
Complete four simple tasks:
Join the Doodles UP Telegram channel.
Enter the community group.
Follow the game on X.
React to an official tweet.
Upgrade your Wooden Chest by completing all tasks.
Invite three friends for the rare Splatter Chest.
These pre-launch actions aren’t just for fun—they also help build a ready-to-play community for August 13.
The Bigger Doodles Story
Doodles began in October 2021 as a collection of 10,000 unique NFTs created by Evan Keast, Jordan Castro, and artist Scott “Burnt Toast” Martin. Known for their bright, whimsical art style, the NFTs quickly gained a loyal fan base.
The brand’s expansion has been impressive:
Julian Holguin (ex-Billboard president) as CEO.
Pharrell Williams as Chief Brand Officer.
Innovative products like Space Doodles, Dooplicator, and Inkubator.
Special Pharrell-Packs mixing fashion, music, and digital art.
The goal? To become the “Pixar of Web3”, blending entertainment, art, and community into a cohesive brand universe.
Doodles and the Growing Web3 IP Gaming Scene
Doodles isn’t alone in bringing NFTs to interactive worlds. Pudgy Penguins has launched Pengu Clash on TON, is building Pudgy World on zkSync, and has physical toy partnerships with Walmart. Other examples include Pudgy Party and LOL Land, proving that blockchain games can bridge digital and physical products.
The rise of titles like Doodles UP! shows web3 is moving beyond simple NFT trading. It’s about building brands that cross games, music, toys, comics, and real-world merch, while lowering barriers for mainstream adoption.
Why This Launch Matters
Doodles UP! is more than a Telegram mini-game—it’s a strategic step toward mass web3 adoption:
Low friction: No extra downloads or complicated onboarding.
Mainstream reach: Telegram’s 1B+ user base.
Brand growth: Extends Doodles into competitive gaming.
TON advantage: Speed, scalability, and security.
For web3 brands, this is a blueprint for how to merge entertainment IP with casual blockchain gaming.
Final Thoughts
With Doodles UP! – Kyle’s Journey launching today, players have a fresh chance to dive into a vibrant, competitive world directly inside Telegram. The game blends playful storytelling, rewarding mechanics, and blockchain benefits—without intimidating newcomers.
Join now via t.me/DoodlesUP_bot to claim your first loot chest, complete social tasks, and get ready for launch.
The bug-catching adventure awaits—and this time, it’s just a tap away.
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