Casio Launches G-SHOCK City Metaverse Adventure

Casio is making a bold move into the world of blockchain games with Virtual G-SHOCK, a gamified experience inside The Sandbox. This isn’t just a simple brand showcase — it’s a fully immersive metaverse project where players can race, explore, and collect exclusive NFTs. With the launch of G-SHOCK City on September 24 and the debut of the G-SHOCK DROID Collection of avatar NFTs, Casio is blending its legendary watch toughness with cutting-edge digital innovation.

Welcome to G-SHOCK City

Launching September 24, G-SHOCK City will be Casio’s own corner of The Sandbox metaverse — a vibrant virtual space where fans can dive into high-octane challenges and explore the history of the G-SHOCK brand.

Inside G-SHOCK City, players will find:

• G-SHOCK GRANDPRIX – A survival race inspired by the real-life durability tests G-SHOCK watches endure. Six intense obstacle courses will put your in-game stamina to the test. Only those who make it through earn the right to be called “G-SHOCK.”

• Time Travel – History of G-SHOCK – An adventure quest where players step inside a time machine to revisit key moments from 1983 to today, discovering how the brand evolved into an icon of durability.

Both quests combine skill-based challenges with interactive storytelling, making it an experience designed for gamers, collectors, and web3 explorers alike.

The G-SHOCK DROID NFT Collection

Alongside the city’s launch, Casio is introducing its first official avatar NFTs — the G-SHOCK DROID Collection. These aren’t just cosmetic upgrades; they’re robot-style avatars inspired by five of G-SHOCK’s most famous watch models:

• DW-5600

• DW-6900

• GA-110

• GA-2100

• GA-V01

Each avatar comes in one of five rarities — Common, Uncommon, Rare, Epic, and Legendary — with prices ranging from 19 SAND to 399 SAND. The rarer the avatar, the greater the gameplay perks. Every holder gets 150 Ethos Points (EP) at mint, plus passive EP bonuses in future Sandbox seasons.

Minting Details and Early Access

The G-SHOCK DROID NFT mint kicks off September 3 in The Sandbox marketplace. But collectors can gain a significant advantage by joining the allowlist, which offers a 20% discount.

• Allowlist deadline: September 2, 10:00 AM UTC

• Eligibility: Holders of The Sandbox Avatars, LAND, or Jurassic World Egg NFTs (snapshot taken August 29) are auto-added. Others can register via an online form.

• Spots: Limited and first-come, first-served.

This early-bird access gives die-hard fans the best chance at securing high-rarity avatars before the public mint.

Real-World Rewards and Gameplay Perks

Casio is also adding an extra layer of excitement with real-world prizes. Players engaging with the G-SHOCK DROID Collection will enter a lottery for five G-SHOCK x nanoblock display tools — a collectible crossover that merges physical and digital fandom.

In-game, DROID avatars offer special abilities that help tackle the G-SHOCK GRANDPRIX’s toughest courses. Players can also unlock extra power-ups and equipment by completing quests or exploring gated areas in G-SHOCK City.

Why The Sandbox?

The Sandbox has quickly become a major hub in the blockchain gaming ecosystem. Developed by Animoca Brands, it’s a voxel-based metaverse where users can create, trade, and monetize experiences using the SAND token. Big names like Atari, Snoop Dogg, and Adidas have already joined — and now Casio is adding its name to the list.

Its appeal lies in:

• User-Generated Content: Players can design their own games and assets.

• NFT Integration: True ownership of avatars, land, and items.

• Community Economy: A thriving market for creators, collectors, and players.

By bringing G-SHOCK into The Sandbox, Casio isn’t just building a game — it’s planting roots in a growing web3 ecosystem.

The Legacy of G-SHOCK

First launched in 1983, the G-SHOCK was born from Casio engineer Kikuo Ibe’s mission to create an indestructible watch. After more than 200 failed prototypes, the result was a timepiece that could survive shocks, water, vibration, and extreme temperatures.

Over the decades, G-SHOCK has become a symbol of durability and style, embraced by everyone from athletes and adventurers to streetwear fans. The brand’s motto, “Never, never give up,” is more than marketing — it’s a design philosophy.

Casio’s Leap into Web3

Founded in 1957, Casio has always been a pioneer in electronics. From calculators and musical keyboards to its digital watch lines, the company has consistently embraced technology.

With Virtual G-SHOCK in The Sandbox, Casio is taking its first major step into web3, merging its physical design heritage with digital creativity. This campaign not only celebrates the G-SHOCK legacy but also opens a new chapter for the brand — one where toughness meets tokenization.

Final Thoughts

Casio’s G-SHOCK City is more than just a marketing move — it’s a fully realized metaverse experience blending brand storytelling, NFT ownership, and immersive gameplay. From high-stakes obstacle races to time-travel quests, it’s a playground for both gamers and collectors.

If you’ve ever worn a G-SHOCK or simply love the idea of branded metaverse adventures, September could be the month you strap on a virtual watch and race into history.