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Bobbi Brown Cosmetics Files Trademark for Virtual Cosmetics in the Metaverse

The metaverse continues to attract interest from various industries as companies seek to establish their presence in this rapidly growing digital landscape. One such industry that has recently entered the fray is the beauty industry, with Bobbi Brown Cosmetics filing a trademark for virtual cosmetics in the metaverse. In this article, we'll discuss the details of the trademark filing and explore other recent attempts by different companies to establish their presence in the metaverse.

Bobbi Brown Metaverse Patent

About Bobbi Brown

Bobbi Brown Cosmetics is a renowned beauty brand that has been a prominent player in the cosmetics industry for decades. Founded by makeup artist Bobbi Brown in 1991, the brand has become synonymous with high-quality products that cater to a diverse range of customers. The company's recent trademark filing indicates that they're looking to expand their offerings into the digital realm, providing virtual cosmetics for users in the metaverse.

About Metaverse

The metaverse refers to a virtual world where users can interact with each other, create and trade digital assets, and participate in various experiences. With the rise of blockchain technology and NFTs, the metaverse has grown in popularity as companies and individuals alike look to capitalize on the unique opportunities presented by this emerging digital ecosystem.

The Patent

On March 31st, Bobbi Brown Cosmetics filed a metaverse trademark application with the United States Patent and Trademark Office (USPTO). The application outlines the brand's plans to introduce downloadable images of cosmetics that can be used in online worlds, as well as offering entertainment services featuring online virtual cosmetics for use in the metaverse.

The discovery of this application by a licensed trademark attorney, Mike Kondoudis, also highlighted similar filings by other beauty brands such as Sephora, Ulta, and Maybelline last year. This trend suggests that the beauty industry is keen on exploring the potential of the metaverse to engage with customers in innovative ways.

Other Recent Metaverse Attempts

Bobbi Brown Cosmetics is not the only company venturing into the metaverse. Clinique, another beauty brand, launched a virtual retail experience called The Clinique Lab earlier this month. This gamified Web3 experience features a museum showcasing the company's history, a skin school, and the option to purchase various featured products.

Additionally, companies from other industries have also been making moves to stake their claim in the metaverse. For instance, Wrigley, a US chewing gum company, filed an NFT and metaverse trademark application for 'Juicyverse,' as highlighted in this NFT Playgrounds article.


The recent trademark filing by Bobbi Brown Cosmetics for virtual cosmetics in the metaverse is yet another example of how different industries are eager to explore the opportunities presented by this emerging digital space. As more brands join the metaverse, we can expect to see even more innovative and engaging experiences for users to enjoy.

For the latest news and updates on blockchain gaming and the metaverse, be sure to visit NFT Playgrounds regularly. We'll continue to provide in-depth coverage of the most exciting developments in this rapidly evolving landscape.

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