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A Look Into Juicyverse, Wrigleys Metaverse Attempt

In recent years, the metaverse has emerged as a powerful and influential force in the world of technology, with major brands scrambling to stake their claim in this virtual universe. One of the latest entries into the metaverse is Wrigleys, the well-known American chewing gum company. Wrigleys is looking to expand its footprint into the NFT and metaverse space with its Juicyverse project. In this article, we'll explore Wrigleys' foray into the metaverse, its patent filings, and the broader trend of major corporations seeking to capitalize on the burgeoning NFT market.



The metaverse is a virtual reality space where users can interact with a computer-generated environment and other users. It has become a hot topic in the tech world, with numerous companies investing in the development of virtual worlds and experiences. The metaverse is not just limited to gaming; it's also a hub for socializing, commerce, and entertainment.

With the rise of blockchain technology, the metaverse has become even more exciting, as virtual assets and experiences can now be tokenized and traded as NFTs. This has led to a surge in popularity for virtual world blockchain games, with users eager to explore and participate in these immersive environments.


Wrigleys, an American chewing gum company, has recently filed a trademark for 'Juicyverse' in a bid to enter the NFT and metaverse space. The trademark applications, filed with the United States Patent and Trademark Office (USPTO), suggest that the company is looking to expand into various virtual goods and services, including NFTs featuring images of artwork, apparel, candy, and snacks, entertainment services in virtual environments, and temporary use of non-downloadable software for sharing, storing, transmitting, and viewing crypto collectibles.


The patent filings by Wrigleys for Juicyverse signal the company's intention to establish itself in the rapidly growing metaverse market. Although Wrigleys has not yet released any specific details about Juicyverse or its potential Web3 ventures, the patent filings reveal a clear interest in the metaverse, NFTs, and virtual goods and services.

Mars, Incorporated Approach

Wrigleys is not alone in its pursuit of the metaverse. Its parent company, Mars, Incorporated, has previously taken a similar approach in bringing some of its famous confectionery brands into Web3. Mars has filed trademarks for its M&M's and Snickers brands, claiming plans for NFTs and the metaverse, which demonstrates the company's commitment to exploring and investing in these emerging technologies.

NFTs Market

The NFT market has experienced tremendous growth in recent years, with various industries recognizing the potential of tokenizing digital assets and experiences. This growth has caught the attention of major corporations like Wrigleys, who are looking to capitalize on the increasing popularity of NFTs and the metaverse. As more brands enter the NFT market and establish a presence in the metaverse, we can expect to see even more innovative and immersive experiences for users to enjoy.

By filing for Web3 trademarks, Wrigleys is positioning itself at the forefront of this trend, and the company's entry into the metaverse could signal a new era for brand engagement in virtual worlds. As the blockchain gaming news continues to report on the latest developments in the industry, it's clear that the metaverse and NFTs are reshaping the landscape of digital entertainment.


Wrigleys' Juicyverse project represents yet another example of a major corporation looking to tap into the rapidly growing metaverse and NFT market. As more companies like Wrigleys enter this space, we can expect to see increased innovation and creativity, leading to more immersive and engaging virtual experiences for users.

The convergence of blockchain technology and the metaverse has opened up new opportunities for businesses to extend their brands into digital realms, and Wrigleys is just one of the many companies looking to take advantage of this trend. It remains to be seen what the Juicyverse project will entail, but its development will undoubtedly be closely followed by industry experts and enthusiasts alike.

As the metaverse continues to expand and evolve, it will be fascinating to see how established brands like Wrigleys adapt to this new frontier and find ways to engage with their audiences in virtual environments. The rise of the metaverse and NFTs has ushered in a new era of digital entertainment, and it's clear that we're only just beginning to scratch the surface of what's possible in this exciting space.

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