Animoca Expands Web3 Reach With My Pet Hooligan and KARRAT

In a strong show of support for web3 innovation, Animoca Brands has announced a new partnership with AMGI Studios, the creators of the energetic third-person shooter My Pet Hooligan. Alongside a TOWER token buyback, Animoca is also acquiring KARRAT tokens from the open market, aiming to boost the growth of the Studio Chain and the broader KARRAT ecosystem. Let's break down what this means for blockchain gaming and why it matters now.

Animoca Doubles Down on Blockchain Gaming

After sending shockwaves through the market with the TOWER token buyback, Animoca didn’t waste any time before revealing its next big move: a strategic alliance with AMGI Studios. This collaboration centers around Studio Chain, a new Layer 2 network being developed to support crypto-native games, AI experiences, and creator tools.

Studio Chain is currently in testnet, powered by Arbitrum Orbit and enhanced with Caldera's technology. Its main promise? A high-speed, low-cost infrastructure tailored for digital creators who want to launch immersive, blockchain-powered experiences.

Building the Future with Studio Chain and KARRAT

At the heart of this partnership is the KARRAT token, the core utility and governance token for both Studio Chain and My Pet Hooligan. Animoca will help design the tokenomics, offer liquidity, and advise on go-to-market strategy—solidifying KARRAT’s position as a foundational asset in this ecosystem.

This isn’t just about a single game. With Studio Chain, AMGI Studios aims to build a foundation for other developers and studios to create and monetize onchain experiences. Think white-label marketplaces, customizable game systems, and a fully-fledged creator economy.

For those keeping tabs on blockchain games, this is another major step toward building a decentralized, player-first future.

What Makes My Pet Hooligan Stand Out?

If you haven’t heard of My Pet Hooligan, you're missing one of the most colorful and chaotic entries in the web3 gaming world. Imagine a third-person shooter that feels like Saturday morning cartoons met PvP, platforming, and a splash of anarchy. That’s Hooliland City, the battleground where rebellious rabbits fight both each other and the sinister CEO of Zuck Corp—Metazuckbot (MZB).

The game offers a wide range of modes like Sandbox, Free-for-All, and Team Deathmatch, complete with quirky weapons (think flamethrowers and toilet plungers). It’s web3, but fun-first—something Animoca’s Yat Siu believes is crucial for mainstream adoption.

Executive Insights on the Partnership

Yat Siu, co-founder and executive chairman of Animoca Brands, emphasized that My Pet Hooligan’s humor and dynamic action could be key in onboarding traditional gamers into the web3 world. He estimates that up to 100 million users could be brought into blockchain gaming through accessible, engaging experiences like this one.

Luke Paglia, COO of AMGI Studios, called the partnership "a major step forward" not just for their game, but for building the "infrastructure layer" for future blockchain games. He noted that AMGI’s vision extends beyond games into creator-focused tools that empower others in the ecosystem.

Who Are the Minds Behind AMGI Studios?

AMGI Studios is no ordinary game dev team. With expertise in real-time animation, AI-driven tools, and storytelling, they’ve built an internal tech stack that rivals even some AAA studios. Their flagship project, My Pet Hooligan, acts as a showcase for how blockchain, animation, and gameplay can blend into a single, player-driven ecosystem.

With Studio Chain, AMGI wants to hand the same tools to others—turning players and small studios into creators who can own, share, and monetize their own worlds.

Animoca’s Broader Web3 Strategy

This isn’t Animoca’s first rodeo. As one of the most prominent names in blockchain gaming, the Hong Kong-based company has been shaping the space through investments, advisory services, and its own projects. With over 540 investments, its portfolio includes giants like Yuga Labs, Polygon, Dapper Labs, and Magic Eden.

Some of its most notable projects include:

• The Sandbox

• Anichess

• Open Campus

• Crazy Defense Heroes

Its recent accolades include being named one of the Fortune Crypto 40, landing on the Financial Times’ High Growth Companies list, and being ranked among the Top 50 Blockchain Game Companies.

TOWER Token Buyback Shows Renewed Ecosystem Focus

Earlier the same day as the KARRAT announcement, Animoca made waves with the buyback of the TOWER token, which powers the Tower Ecosystem. That includes games like Crazy Defense Heroes, Wreck League Versus, and Crazy Rush Heroes.

The market reacted quickly—TOWER jumped from $0.0006547 to $0.0014440 before settling at $0.0010523, marking an 87% gain in a single week.

This buyback reinforces confidence in TOWER’s future, especially as the team:

• Shifts Crazy Defense Heroes to the Base network

• Launches a new Crazy Rush Heroes on Base App

• Adds TOWER to Aerodrome Finance for improved trading

The Tower ecosystem also continues to reward players via XP systems, check-ins, and co-op battles, with a loyalty program called TOWER League providing exclusive in-game items.

Final Thoughts: A Clear Signal from Animoca

In just one week, Animoca has supported two core tokens across two major ecosystems. This shows the company's commitment not only to games already in motion but to the future infrastructure of blockchain gaming as a whole.

Partnerships like the one with AMGI Studios aren’t just about flashy token purchases—they’re about building the groundwork for a player-owned internet, where gaming, creation, and ownership all come together.

For fans of blockchain games, this is yet another sign that web3 is growing beyond buzzwords and moving firmly into innovation and impact.