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Pepsi Launches Metaverse Space in China

Pepsi, the American soft drink giant, is no stranger to embracing cutting-edge technology and trends. After launching their own NFT collection in 2021, the company has now decided to dive headfirst into the metaverse by creating a 3D digital space exclusively for users in China. This exciting development offers a new way for Pepsi fans to interact, socialize, and immerse themselves in a unique virtual world. Read on to learn more about Pepsi's foray into the metaverse and what it has in store for its users.



The metaverse refers to a collective virtual shared space that is created by the convergence of virtually enhanced physical reality and physically persistent virtual reality. This digital universe allows users to interact, collaborate, and create immersive experiences using avatars in a variety of virtual environments. The metaverse has recently gained significant attention due to its potential to revolutionize various industries, including entertainment, gaming, and even real estate. For more insights on metaverse-related news, check out NFT Playgrounds.


Pepsi has long been known for its innovative marketing strategies and willingness to adapt to emerging trends. The company's venture into the metaverse is just another example of its commitment to staying ahead of the curve and connecting with its audience in new and engaging ways. With the launch of their exclusive metaverse space in China, Pepsi aims to offer users a unique and immersive experience that reflects the brand's personality and values.

Pepsi Metaverse Space Details

The Pepsi metaverse space, available only for users in China, is built on the WeChat mini-program called "Play Pepsi Concept Store." This social and music-focused space features avatars with microphone-shaped heads, a nod to the brand's NFT collection "Pepsi Mic Drop." In this predominantly blue-colored world, users can engage in various activities, including:

Disco Area

At the heart of the Pepsi metaverse space is a disco area where users can show off their dance moves and socialize with other avatars. This vibrant, music-filled space encourages users to let loose, have fun, and connect with others in a virtual setting.

Collecting Pepsi Zero Sugar Coins

As users explore the metaverse on foot or by flying car, they can collect Pepsi Zero Sugar coins scattered throughout the environment. These coins can be used to enter prize draws, with potential rewards including Pepsi-branded merchandise.

Bottle Cap Lucky Draws

Pepsi has also incorporated a unique feature that allows users to participate in lucky draws using real-life bottle caps. This exciting addition brings a tangible element to the virtual world and encourages users to engage with Pepsi products in the real world.

Product-Focused Locations

The metaverse space includes dedicated areas for each of Pepsi's products, allowing users to learn more about their favorite beverages and interact with the brand in a new way.

Eco-Friendly Initiatives

Pepsi has also included an eco-focused area in their metaverse space, educating younger generations on recycling and encouraging participation in the brand's environmentally friendly activities. This addition showcases Pepsi's commitment to sustainability and social responsibility.

Other Activities and Interactions

Pepsi's metaverse space offers various other interactive experiences, such as flying cars and the ability to flip the world upside down, ensuring that users have plenty of opportunities to explore and engage with the virtual environment.


Pepsi's decision to create an exclusive metaverse space for users in China demonstrates the company's dedication to staying at the forefront of emerging technologies and trends. By offering a unique and engaging virtual world, Pepsi is connecting with its audience in new and exciting ways, paving the way for other brands to explore the potential of the metaverse.

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