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Michelin Launches the Michelin 3xplorer Club

The renowned tire manufacturer Michelin is making a bold leap into the world of Web3 and NFTs with the launch of the Michelin 3xplorer Club. Featuring a 5,000-piece NFT collection, the exclusive club offers members unique experiences with the brand, showcasing Michelin's commitment to innovation and exploration. In this article, we'll delve into the details of the Michelin 3xplorer Club and what it means for both the company and its customers.

Michelin Company

Founded in 1889, Michelin is a global tire manufacturing company headquartered in Clermont-Ferrand, France. Known for its high-quality tires, Michelin has a long history of innovation and excellence in the tire industry. The company has expanded its product offerings over the years to include automotive services, travel assistance, and even publishing the well-respected MICHELIN Guide, which rates restaurants and hotels worldwide.

What is an NFT Collection?

An NFT, or Non-Fungible Token, is a unique digital asset that represents ownership of a digital or physical item. NFT collections are groups of NFTs that share a common theme or concept, often created by artists or brands to engage with their audience in a new and exciting way. NFTs have gained significant attention in recent years due to their potential to revolutionize various industries, including art, gaming, and collectibles. To stay updated on all NFT news, visit our NFT Playgrounds NFT-related news list, you will definitely find something interesting and hot there!

Michelin 3xplorer Club Details

As stated on their official website announcement, the Michelin 3xplorer Club, open to all, provides members with exclusive access to one-of-a-kind experiences with the Michelin brand. The club's NFT collection is designed to strengthen the company's connection with its audience and offer memorable experiences. Here are some key aspects of the Michelin 3xplorer Club:

Exclusive Events for Club Members

Members of the Michelin 3xplorer Club have the opportunity to participate in exclusive events, such as the illustrious MICHELIN Guide gala, the 100th anniversary of the 24 Hours of Le Mans, and MotoGP Grand Prix events. These experiences foster a strong bond between Michelin and its customers, demonstrating the company's commitment to the community.

Collaborations with Illustrious Partners

Michelin has teamed up with esteemed partners such as Goeland Studio, Exclusible, and Bulldog to create the 3xplorer Club NFT collection. These collaborations have resulted in a unique collection of NFTs that embody Michelin's innovative spirit and excellence.

Lotteries and Competitions

In addition to the NFT collection, Michelin aims to engage its audience through lotteries and community competitions, offering participants the chance to attend exclusive events and further strengthen their connection with the brand.

Top Michelin Achievements and Notable Facts

Michelin has a storied history of innovation and success since its founding in 1889. Here are some of the company's most significant achievements and interesting facts:

  1. Invention of the Detachable Pneumatic Tire: In 1891, Michelin invented the first detachable pneumatic tire, revolutionizing the tire industry and setting the stage for future innovations.

  2. Creation of the MICHELIN Guide: Launched in 1900, the MICHELIN Guide has become an international standard for rating restaurants and hotels, helping travelers make informed decisions about where to dine and stay.

  3. Development of the Radial Tire: In 1946, Michelin introduced the radial tire, a groundbreaking innovation that greatly improved tire performance, fuel efficiency, and longevity.

  4. Commitment to Sustainability: Michelin has consistently demonstrated its dedication to sustainability through various initiatives aimed at reducing the environmental impact of its products and operations.

  5. Global Presence: With operations in more than 170 countries and employing over 100,000 people worldwide, Michelin has established itself as a global leader in the tire industry.

  6. Diversification of Product Offerings: Over the years, Michelin has expanded its product lineup to include not only tires but also automotive services, travel assistance, and mapping services.

  7. Formula 1 Involvement: Michelin has a long history of involvement in motorsports, including supplying tires for Formula 1 teams and contributing to numerous championship victories.

  8. Research and Development: Michelin invests heavily in research and development, enabling the company to stay at the forefront of tire technology and maintain its competitive edge.

  9. Visionary Concept Tires: Michelin has unveiled several visionary concept tires over the years, exploring innovative designs and technologies that could shape the future of mobility.

  10. Entry into Web3 and NFTs: The launch of the Michelin 3xplorer Club signifies the company's bold entry into the world of Web3 and NFTs, further solidifying its commitment to innovation and staying ahead of industry trends.


The Michelin 3xplorer Club marks a significant milestone in Michelin's journey, signaling the company's entry into the digital age and showcasing its commitment to innovation and exploration. By creating an exclusive club centered around a unique NFT collection, Michelin aims to strengthen its connection with its audience and offer memorable experiences that resonate with its customers. With the help of illustrious partners and a dedication to pushing the boundaries of what's possible, Michelin continues to reinforce its position as a global leader in the tire industry and beyond. If you would like to find-out more about NFTs, you may like our NFT Scoring article on NFT Playgrounds.

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