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Adidas Web3 Platform ITM

Adidas, a global leader in sportswear and footwear, has recently made its debut in the Web3 space with the launch of Chapter 1 of Into The Metaverse (ITM). This exciting development showcases the company's commitment to exploring the latest trends in digital assets and engaging with customers in new and innovative ways. In this article, we'll delve into the details of Adidas' Web3 platform, the launch of ITM, the ALTS token, and how the company is embracing the future of digital assets and experiences.

Adidas Web3

Adidas Company

Adidas has long been a powerhouse in the sportswear industry, known for its high-quality products and iconic branding. With its expansion into the Web3 space, Adidas is joining the ranks of other major brands that are exploring the potential of blockchain technology, NFTs, and digital experiences to provide unique offerings and compete for market share in this emerging market.

Adidas Web3 Platform

The Adidas Web3 platform is a digital hub for all of the company's blockchain-based initiatives. The platform will be hosted at and will feature a range of digital assets, experiences, and products that leverage blockchain technology to offer unique benefits and value to users. The ITM launch is the first of many exciting developments to come from Adidas in the Web3 space.

ITM Launch

The ITM launch is an exciting event that took place in physical locations in New York City. To participate in the launch, users will need to hold NFTs from Phase 1 or 2, and pay gas fees on the Ethereum network. The launch will introduce users to the ALTS token, an ERC-721 token with a dynamic user identification (PFP), which will provide unique benefits to users as the story unfolds. The first moment influencing users' dynamic NFT will start on April 15th.

ALTS Token

The ALTS token is a key component of Adidas' Web3 platform, offering users unique benefits and experiences as they engage with the brand in the digital space. As part of the ITM launch, users will have the opportunity to burn Phase 1 and 2 tokens and initiate Phase 3, unlocking new features and value within the platform.

ALTS Collection Stats

According to OpenSea, the ALTS collection has a total volume of 920 ETH, estimated at over $1,713,371 at market hours. At press time, 10,195 people owned a piece of the collection, with a floor price of 0.398 ETH. The last seven days saw 430 Adidas Originals ITM NFTs, total sales reaching $445,104 and an average price of $700.

In the last 24 hours, sales of the Adidas collection have traded steadily, with approximately same volume reaching $55,800 and 55 transactions representing a steady line. These statistics highlight the continuous interest and excitement surrounding Adidas' Web3 platform and the potential for the ALTS token to gain even more traction in the future.

Recent News About Adidas Web3 Exploration

Adidas' exploration of Web3 technologies has caught the attention of many, including industry leaders and influencers such as Elon Musk. In a recent article on NFT Playgrounds, it was reported that the Tesla and SpaceX CEO is also considering how Web3 technologies could be applied to his own businesses. This highlights the growing interest and excitement surrounding the possibilities of blockchain and Web3 technologies across various industries.


The debut of Adidas' Web3 platform with the launch of ITM and the ALTS token is a significant milestone for the company and the broader Web3 industry. As more and more brands embrace the potential of digital assets and blockchain technology, the opportunities for unique customer experiences and innovative products continue to grow.

Adidas' foray into the Web3 space is a clear indication of the company's commitment to staying ahead of the curve and offering cutting-edge solutions for its customers. The success of the ITM launch and the ALTS token will undoubtedly pave the way for more exciting developments from Adidas in the world of blockchain gaming and digital experiences.

As the adoption of Web3 technologies continues to expand, it will be fascinating to see how other major brands and industries follow in the footsteps of Adidas, Nike, and Puma to leverage the potential of blockchain technology and NFTs. The future of digital assets and experiences is bright, and the possibilities for innovation are virtually limitless.

Stay updated with the latest blockchain gaming news and developments in the Web3 space by visiting NFT Playgrounds regularly. We're committed to bringing you the most accurate and detailed information about blockchain games and the exciting world of digital assets.

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