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Nissan Leads the Automotive Industry into the Metaverse: A Complete Overview of Web3 Integration

Updated: Mar 17, 2023

In recent years, the metaverse has become a popular topic of discussion, with numerous industries exploring its potential applications. One such industry is the automotive sector, with Nissan taking the lead in pioneering Web3 integration. The Japanese car manufacturer has filed several Web3-related trademarks and established a virtual store called "Nissan Hype Lab." This article will provide an in-depth analysis of Nissan's foray into the metaverse, highlighting the implications for the automotive industry and the potential opportunities presented by this exciting new frontier.

Nissan GT-R

Nissan's Web3-Related Trademarks

Nissan, a prominent Japanese car manufacturer, has recently filed four new Web3-related trademarks in the United States for its Nismo, Infiniti, and Nissan brands. This move signifies the company's commitment to exploring the metaverse and its potential applications within the automotive industry.

The primary goal behind filing these trademarks is to test sales within the metaverse. Nissan has disclosed its intentions to establish a marketplace for NFT (non-fungible token) trading and minting, further expanding the possibilities for digital asset transactions in the automotive sector.

In addition to filing these trademarks, Nissan has ambitious plans to create a wide range of virtual products, including cars, toys, clothes, and headgear. These digital items will be made available for users to purchase and utilize within the metaverse, opening up new avenues for brand engagement and customer interaction.

Moreover, Nissan aims to offer metaverse advertising services and entertainment services. These services encompass various forms of digital content, such as artwork, online videos, audio, music, sounds, and trading cards. By providing a diverse array of entertainment options, Nissan can cater to different user preferences and enhance its presence within the virtual world.

To support its metaverse initiatives, Nissan intends to develop non-downloadable digital wallet software, enabling users to securely store and manage their digital assets. The company also plans to launch a dedicated website providing information on its proposed NFTs, ensuring that users have access to comprehensive and accurate details about these digital products.

Nissan's Metaverse Initiatives and Virtual Showroom

Nissan's foray into the metaverse has already begun with several innovative projects. The company's Japan unit is running a three-month trial of its virtual store, "Nissan Hype Lab." This immersive online sales office allows customers to build personalized avatars and explore the store, available 24/7 via a smartphone or computer. Through this virtual platform, customers can order automobiles and finalize purchase contracts in a novel and engaging environment.

In addition to the Nissan Hype Lab, the company has announced the creation of a virtual showroom that replicates its Tokyo-based Nissan Crossing Gallery. The showroom leverages an augmented reality (AR) interface called Invisible-to-Visible, enabling users to virtually launch cars and participate in a variety of events. This unique and immersive experience showcases Nissan's commitment to utilizing cutting-edge technology to engage customers and enhance its brand presence.

Automotive Brands' Growing Interest in NFTs and the Metaverse

Nissan's recent trademarks and metaverse initiatives have spurred other automotive brands to explore the potential of NFTs and the metaverse. In October 2022, Nissan filed five trademark applications for its key vehicle models, including the GTR, Z, and Skyline. This move has prompted car manufacturers such as Porsche, General Motors, and Ford Motor Company to take a keen interest in NFT-related filings and activities.

For instance, Porsche has recently released its own NFT collection, while General Motors has applied for trademarks for its Cadillac and Chevrolet brands. Ford Motor Company has been preparing for its entry into the world of NFTs and the metaverse since September 2022, further exemplifying the growing interest in this emerging technology.

Despite the ongoing crypto winter and bear market, automotive brands continue to show interest in NFTs, signifying a shift toward exploring new sales methods and embracing the digital future. Nissan's metaverse initiatives demonstrate a commitment to innovation and adapting to changing market trends, paving the way for other companies to follow suit and capitalize on the opportunities presented by the metaverse and top blockchain games.


Nissan's pioneering efforts in integrating Web3 technology and exploring the potential of the metaverse signify a new era in the automotive industry. The company's trademark filings and innovative projects, such as the Nissan Hype Lab and virtual showroom, demonstrate a forward-thinking approach and a willingness to embrace emerging technologies like NFTs.

As automotive brands like Porsche, General Motors, and Ford Motor Company follow Nissan's lead and delve into the world of NFTs and the metaverse, it's evident that the industry is shifting toward novel sales methods and digital experiences. These innovative strategies and developments in top blockchain games and the metaverse are not only transforming the way customers interact with car brands, but also paving the way for a more immersive and engaging future for the automotive industry.

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