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New YouTube CEO Neal Mohan Plans to Integrate Metaverse and NFTs into the Platform


Neal Mohan

Neal Mohan, the newly appointed CEO of YouTube, plans to integrate metaverse and NFT technology into the platform. Prior to his appointment, Mohan served as the Chief Product Officer for seven years, contributing significantly to the launch of YouTube TV and YouTube Music.


Mohan's interest in the metaverse and NFTs stems from his belief that the blockchain technology could help creators form stronger bonds with their followers and foster a new form of collaboration. He seeks to embrace the transformative phase of the internet and its various platforms.


The technology behind the metaverse has been in development for several years, with platforms like The Sandbox and Decentraland already utilizing blockchain to establish ownership of virtual property and other digital assets. Google, YouTube's parent company, is also planning to increase its focus on Web3 solutions by launching a Blockchain Node Engine, a cloud-based service designed for Ethereum developers and projects to ensure reliability, performance, and security in the digital assets industry.


Several YouTube staff members have shown a strong interest in Web3, including Ryan Watt, YouTube's former Global Head of Gaming, who recently took on the role of CEO at Polygon Studios. Mohan's appointment as CEO with his keen interest in metaverse and NFTs is expected to help content creators enrich their contents.


Mohan's appointment follows the resignation of Susan Wojcicki, who stepped down to focus on her family, health, and other passionate projects. Wojcicki acknowledged Mohan for his insightful contributions to the platform and referred to him as a "terrific leader" while expressing her admiration for YouTube's "incredible leadership team."


In conclusion, Mohan's interest in the metaverse and NFTs indicates YouTube's efforts to stay ahead of the curve in the digital space. With the integration of these technologies, the platform will likely provide creators and users with unique and innovative experiences in the future.

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